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Founders of risk3sixty, Christian White & Christian Hyatt present:

The new playbook to bootsrap a business to $10 million and beyond.

Without outside investors, crippling debt, or losing control.

RELEASING 2026 IN PAPERBACK, EBOOK & AUDIO.

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The new mechanics of earning more and working less.

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Most entrepreneurs dream of freedom but few build it.

This book is a field-tested playbook for scaling a business to $10 million and beyond within a decade—without outside investors, crippling debt, or losing control. Backed by research and real-world experience from the founders of risk3sixty—who grew their company from two people in a coffee shop to over $10 million in ARR (and $30 million enterprise value) in under seven years—it reveals how ordinary founders can achieve extraordinary outcomes through sound, sustainable business principles.

Inside the book you’ll learn how to:

Build lasting enterprise value while keeping 100% ownership

Avoid the traps of investor dependency and strategic drift

Replace fear with clarity and execution

Create freedom for yourself, opportunity for your team, and enduring value for your clients

Drawing from the stories of dozens of entrepreneurs who bootstrapped across industries—tech, manufacturing, home services, government contracting, and more—this book proves that success doesn’t require a moonshot idea or venture capital.

It requires discipline, focus, and a clear roadmap. This book is that roadmap.

Gary White

Introducing the authors.

Christian White and Christian Hyatt are the co-founders of risk3sixty, an Atlanta-based cybersecurity firm they launched in 2016 after meeting at Georgia Tech’s MBA program and sharing a vision to build a values-driven, people-first business.

From humble beginnings, two young fathers working from coffee shops, they bootstrapped risk3sixty into an industry-leading firm worth over $100 million by 2025 — profitable every year and recognized repeatedly as one of Consulting Magazine’s Best Firms to Work For, multiple Atlanta’s Best Companies to Work For, among Georgia’s Top 10 Most Innovative Companies, and a 7-time Atlanta Business Chronicle Pacesetter (Hall of Fame member) for fastest-growing privately held companies.

Drawing from their experiences leading risk3sixty and advising hundreds of other businesses, they wrote The Good Business to provide the kind of practical, principle-based playbook they once wished they’d had, one that equips entrepreneurs to build enduring, ethical, and prosperous companies from the ground up.